What does it mean to be beautiful — and how does that differ across cultures?
After journalist Esther Honig who sent her picture out to designers in forty countries around the world with the instruction "make me beautiful", Superdrug asked designers in 18 countries to retouch a stock image to fit with their culture's perception of what it means to be beautiful.
France — Natural
Malaysia — Pale and miniaturization
Austral — Sports Andes training Activities
Poland — Proportionality and prettiness
Sweden — Nordic high fashion
South Korea — Lighter than others
Iran — An elegant nose
US — Total, and more!
Brazil — Country of supermodels
Pakistan — Real Snow White
Thailand — Femininity
Denmark — Barbies
Serbia — A very clear standards