2 WDBJ journalists killed after gunman opens fire on live broadcast in Virginia (video)

A gunman opened fire on a WDBJ news crew conducting a live broadcast from Virginia shopping center on Wednesday, killing a reporter and cameraman. The shooter is still on the loose.

WDBJ confirmed that reporter Alison Parker, 24, and cameraman Adam Ward, 27, were killed in the shooting. 

WDBJ's general manager appeared live on air to deliver the news.

"It's my very, very sad duty to report…that Alison and Adam died this morning," Jeff Marks said.

"We do not know the motive, we do not know who the killer is," he added.

Law enforcement is on scene at Bridgewater Plaza in Moneta. The incident involves a WDBJ7 crew. This is all we know. http://t.co/hmQe15vOUk

— WDBJ7 (@WDBJ7) August 26, 2015

Video from the scene shows the crew being attacked in the middle of a live report at Bridgewater Plaza in Moneta, Virginia.

A reporter was interviewing a woman at the shopping center when the gunman walked into view, firing what sounded to be at least six shots.

It is with extreme sadness that we report WDBJ7's Alison Parker and Adam Ward were killed in an attack this morning.http://t.co/oC9s4vLJXV

— WDBJ7 (@WDBJ7) August 26, 2015

The scene quickly cut back to a stunned anchorwoman who said, "OK, not sure what happened there. We will of course let you know as soon as we find out what those sounds were."

Find this man! pic.twitter.com/6vVxP0JoVq

— Brad Panovich (@wxbrad) August 26, 2015

The incident happened at about 6:45 a.m. local time. 

Police are looking for the shooter and hope to soon release a description of the individual to the public.

Nearby Bedford County schools are currently on lockdown as police search for the shooter, ABC 13 reported. The Virginia Department of Transportation has reported a high-priority situation, announcing the closure of Route 122 in the area.

We love you, Alison and Adam. pic.twitter.com/hLSzQi06XE

— WDBJ7 (@WDBJ7) August 26, 2015

WDBJ is a CBS-affiliated local television station serving the cities of Roanoke and Lynchburg.

This is a horrific day for our @wdbj family and the community we serve. http://t.co/LYRDFB8C2R

— Brent Watts (@wattsupbrent) August 26, 2015

\