World War II: the princes of the wardrobe and secret fantasies (PHOTO)

In 1939, in New York there was an event that defined in many ways the lives of several generations of the fair sex. The world-renowned chemical company DuPont presented a new synthetic material — nylon. Within a year, both in sales of nylon stockings appeared, and the old favorites — technically imperfect silk stockings — are gone under the onslaught of a powerful advertising campaign manufacturer sensational news. The slogan read: "Wear socks made of silk instead of nylon, it's like a horse prefer the car." How could a woman stand? Since then, 75 years have passed, and stockings, and now occupy an important place in the ladies' clothes and fantasies of men.

1. Sale of nylon stockings in Washington, DC, in 1945. Photo: Bettmann / CORBIS
Invented by Wallace Carothers (1896-1937 years) nylon made a breakthrough in the textile industry. As a result, the company DuPont, whose staff was a scholar, enriched by billions of dollars. Unlike silk, nylon stockings stretched well, do not lose their shape, do not slip and do not wince, it tolerates frost and moisture.

2. The United Kingdom, in 1938. Photo: Hulton-Deutsch Collection / CORBIS
Workers at the factory in the UK Hertfordshire personally tested products. Technologist sprinkles water on the stockings to be sure: the moisture does not harm them.

3. New York, Fifth Avenue. Photo: Bettmann / CORBIS
In 1940, in New York, just one day sell-American snapped up five million pairs of nylon stockings.

4. The United States, in 1940. Photo: Underwood Archives / UIG / REX / FOTODOM
During the war, stockings disappeared from sale. Production can not cope with the rush.

5. 1940. Photo: Hulton-Deutsch Collection / CORBIS
During the military deficit resourceful women have found a simple alternative to the missing of sales stockings: they drew "arrow" directly on bare feet, creating the illusion of stockings

6. After the Second World War, the women sighed with relief: nylon favorite them back on the shelves! Photo: Bettmann / CORBIS

7. Atlantic City, 1949. Photo: Bettmann / CORBIS

8. Although nylon stockings were twice as expensive as silk, demand has exceeded all expectations. Photo: Bettmann / CORBIS

9 September 1955: Technology at work. Photo: Hulton-Deutsch Collection / CORBIS

10. April 1949. Photo: Kurt Hutton
The American explained in detail why the nylon is as important to humanity than such inventions as the internal combustion engine, radio and telephone.

11. 1950, the United States. Photo: Mondadori Portfolio / Getty Images / Fotobank
Men stockings are also liking.

12. Paris, 1954. Photo: AFP
Brigitte Bardot and Tilda Tamar show stockings in a shop window in Paris.

13. Washington, DC, in 1946. Photo: Bettmann / CORBIS
The volume of production of nylon stockings up to 54 million pairs per month in 1946. This was not enough — he himself is to blame!

14. New York, 1942. Photo: Charles Kenneth Lucas / AP

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