Bok sponsor extends deal

Cape Town — SA Rugby announced on Thursday that Blue Label Telecoms has extended its partnership with the Springboks to cover the rest of the 2016 season after joining SA Rugby’s sponsorship family for the Castle Lager Incoming Series against Ireland in June this year.

Once again, Blue Label Telecoms’ name and branding will appear on the Springboks’ jersey for the Castle Lager Rugby Championship against Argentina, Australia and New Zealand, as well as the Castle Lager Outgoing Tour to Europe in November. The arrangement includes a number of on- and off-field areas at home matches in South Africa too.

“The fact that Blue Label Telecoms has decided to extend their partnership shows that they have seen worth in being associated with the Springboks and we’re grateful for their continued support,” said SA Rugby CEO Jurie Roux.

“The Boks have a very tough and important series coming up between the top four teams from last year’s Rugby World Cup. It’s great to have this kind of support from a leader in the very competitive telecommunications industry and we’re excited to grow our partnership with Blue Label Telecoms.”

Mark and Brett Levy, Joint-CEOs of Blue Label Telecoms, were both excited about continuing the partnership with SA Rugby.

“The reinvention of the Springboks is a great opportunity for us to get more involved with SA Rugby,” said Mark Levy.

“The Springbok team’s grit, determination and teamwork makes it a perfect fit. The partnership with SA Rugby for the Ireland series exceeded our expectations in terms of visibility and awareness of the Blue Label Telecoms brand. We’re delighted to once again support the Bokke.”

Brett Levy added: “As a proudly South African company, we’ve always been enthusiastic supporters of our nation’s sporting teams. This time we’re standing tall with the Springboks as they take on Argentina, Australia and New Zealand.”