Selena Gomez has signed a deal with Coach to be the face of the brand beginning with a fall 2017 campaign.
As part of the deal, Gomez will also be working on a “special design project” with Coach executive creative director Stuart Vevers and launch a partnership with the Coach Foundation to support the organization Step Up.
Page Six exclusively revealed Monday, before the deal was announced Friday, that Gomez was signing the blockbuster fashion pact, which sources said was worth $10 million.